NoReply Brand
Guidelines
Everything you need to represent NoReply correctly. Our logo, colors, typography, and most importantly – our voice.
Download Logo PackLogo
Our logo is a shield – representing protection for consumers. The shield contains a diagonal slash, symbolizing fighting back and the "No" in NoReply.
Shield icon – light backgrounds
Shield icon – dark backgrounds
Do
- • Use the provided logo files
- • Maintain clear space around the logo
- • Use on solid or simple backgrounds
- • Scale proportionally
Don't
- • Stretch or distort the logo
- • Change the logo colors
- • Add effects (shadows, gradients)
- • Place on busy backgrounds
Color Palette
Our palette is warm and organic – inspired by nature rather than cold corporate blues. Coral is our signature color, used for CTAs and highlighting action.
Surface Colours
Used for page backgrounds, section fills, and cards.
background
oklch(0.985 0.002 75)
Site default
secondary
oklch(0.955 0.004 75)
Secondary surfaces
pumice-50
oklch(0.98 0.005 90)
Barely-there warmth
pumice-100
oklch(0.96 0.008 90)
Light warm sand
pumice-200
oklch(0.93 0.012 88)
Medium warm sand
pumice-300
oklch(0.89 0.014 86)
Noticeable sand
pumice-400
oklch(0.82 0.016 84)
Warm stone
pumice-500
oklch(0.76 0.016 82)
Mid stone
Coral
Primary accent, CTAs, active states
Coral Light
Hover states, gradients
Forest
Dark accent, professional contexts
Violet
Secondary accent, gradients
Charcoal
Primary text, dark backgrounds
Alabaster
Light backgrounds
Brand Palettes
Full colour scales. 400 is the base; 500-600 for interactive, 700+ for text.
Typography
We use Google Sans throughout – clean, modern, and highly readable.
Display
Google Sans
Used for headings and display text.
Body
Google Sans Text
Used for body text and UI elements.
Mono
Google Sans Mono
Used for code and technical content.
The NoReply Voice
We're the scrappy friend who knows consumer law inside-out. Not a stuffy legal service or pushy claims company. The person who says "that's rubbish, here's what you do" when someone gets ripped off.
Underdog Champion + Savvy Friend + Witty Ally
1. Be the underdog's megaphone, not an ambulance chaser
"They hoped you'd give up. Prove them wrong."
"CLAIM NOW before it's too late!"
2. Speak like a smart friend, not a robot
"Airlines hate this law – but it's your best friend."
"The relevant legislation provides consumer protection."
3. Use wit, not shock value
"Remember when they said 'we'll get back to you'? Us neither."
"These THIEVES need to pay!"
4. Get specific, skip the fluff
"Your flight was 3 hours late. You're owed £220."
"You may be entitled to various forms of compensation."
5. Never punch down
"Against big companies, not individual reps"
"Mock users or their situations"
Words We Never Use
AI-Speak
Ambulance Chaser Language
Filler Preambles
Get the Full Brand Pack
Download our logo in SVG, PNG, and icon formats. Everything you need in one ZIP file.
Download Logo PackWriting about NoReply? Visit our Press Kit for company info, stats, and media assets. Questions? Email press@usenoreply.com