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Amazon complaints about faulty, missing or misdescribed orders: the A-to-z Guarantee deadlines, Section 75 and small claims, and why no ombudsman covers Amazon.

Retail

Contact emails

cs-reply@amazon.co.uk

Customer Service

@AmazonUK

Public complaints often get faster responses

Complaint escalation guide

Is there an ombudsman for Amazon?

Most high-street and online retailers are not covered by an ombudsman. If Amazon will not resolve a faulty-goods or refund complaint, your escalation route is a Section 75 claim or chargeback, then Trading Standards, then the small claims court.

How do you escalate a complaint about Amazon?

If you paid by credit card and the item cost over £100, make a Section 75 claim (or a chargeback on a debit card). Report the trader to Trading Standards through the Citizens Advice consumer helpline, and for unresolved amounts use the small claims court.

Laws that protect you

Consumer Rights Act 2015

Products must be of satisfactory quality, fit for purpose, and as described.

Section 9Section 10Section 11

Consumer Contracts Regulations 2013

14-day cooling-off period for online and distance purchases.

Regulation 29Regulation 30

Section 75 Protection

Credit card purchases between £100-£30,000 have joint liability protection.

Tips for Amazon complaints

  • There is no ombudsman for Amazon, or for any shop. Amazon belongs to no ADR scheme, so once it says no what is left is the A-to-z Guarantee, Section 75 or a chargeback, then Trading Standards through Citizens Advice, then the small claims track.
  • Amazon publishes no complaints email. Its own support page lists phone, chat and self-service through Customer Service, and the complaint route it names is Your Orders, then Problem with Order, then Request Refund.
  • cs-reply@amazon.co.uk sits on Amazon’s own domain, which is the test Amazon publishes: “Approved Amazon emails contain ‘Amazon.co.uk’ and are sent from an Amazon.co.uk email address.” To be certain about any message, check Message Centre in your account. Amazon says if it is not there, Amazon did not send it.
  • Marketplace order gone missing? The A-to-z Guarantee opens 3 days after the latest estimated delivery date, once you have messaged the seller and had no answer within 48 hours. For something damaged or not as described, request a return first: if the seller does not authorise it within 48 hours, the guarantee opens then.
  • Claim under the A-to-z Guarantee before you go to your bank, never after. Amazon’s own terms say that if you file a chargeback or revoke a payment, you can no longer request an A-to-z refund.
  • If Amazon sold and dispatched the item itself, the guarantee is beside the point and the Consumer Rights Act 2015 applies straight at Amazon: 30 days from delivery to reject a faulty item for a full refund, and for the first six months the fault is presumed to have been there all along.
  • Paid more than £100 by credit card? Section 75 of the Consumer Credit Act 1974 makes your card provider jointly liable with the seller for anything between £100 and £30,000, which matters most when the seller has gone quiet.

If Amazon doesn't respond

  1. 1

    Customer Service

    No legal deadline: set yours in the letter

    Contact the retailer’s customer service team directly

  2. 2

    Formal Written Complaint

    Send a formal complaint letter citing the Consumer Rights Act 2015

  3. 3

    Section 75 / Chargeback

    If paid by credit card (£100+), contact your bank for Section 75 protection

  4. 4

    Small Claims Court

    File a claim for up to £10,000 via Money Claims Online

    Visit website

Frequently asked questions

No. Amazon is a retailer, and no ombudsman or ADR scheme covers UK goods retailers, so there is no independent body that can order Amazon to refund you. What you have instead is the A-to-z Guarantee for anything bought from a marketplace seller, Section 75 or a chargeback through your card provider, and the small claims track. Trading Standards takes reports through the Citizens Advice consumer helpline, but it acts on patterns rather than on your individual refund.

You cannot, because there is no scheme to complain to. The nearest equivalent is Amazon’s own A-to-z Guarantee: go to Your Orders, select Problem with Order, then Request Refund, and Amazon says it can take up to a week to review. If that is refused and you paid more than £100 by credit card, Section 75 puts your card provider on the hook alongside the seller. After that it is Money Claim Online.

Amazon runs a self-service process rather than a written complaints procedure. Its support page names phone, chat and self-service through Customer Service, and for an order the route is Your Orders, then Problem with Order. For a marketplace order you message the seller first, and the A-to-z Guarantee becomes available if they do not respond within 48 hours or do not put it right. There is no formal final response and no ombudsman at the end of it.

It is on amazon.co.uk, which is the test Amazon itself publishes: approved Amazon emails come from an Amazon.co.uk address. But Amazon does not list it as a way to reach customer service, so a complaint typed as a reply to it is not the route Amazon staffs. The way to be sure about any message is Message Centre in your account: Amazon says every email it sends appears there, and one that does not appear was not sent by Amazon.

Start inside your account rather than by email: Your Orders, then Problem with Order, then Request Refund, which is the route Amazon publishes and staffs. For an item sold by a third-party seller, message the seller first, then open an A-to-z Guarantee claim if they have not answered within 48 hours or have not put it right. Keep screenshots of the listing and the messages, because that is the evidence a Section 75 claim or a small claim runs on.

Amazon does not publish one. Its own support page names phone, chat and self-service through Customer Service, and the complaint route for an order runs through Your Orders. Addresses circulating on directory sites, including feedback and customer service ones, are not published by Amazon as complaint channels, so a message sent to them has no route to a team that handles complaints.

Free calculators and explainers that strengthen the case you make to Amazon.

Not sure what the law actually entitles you to? Start with our UK consumer rights guide - refunds, faulty goods, and how to enforce your rights under the Consumer Rights Act 2015.

Work at Amazon? Reply to complaints here.

Don't let Amazon ignore you

Read your Amazon letter first: it cites the law that applies, sets a deadline, and says what happens when it passes. No account until you want to keep the draft and track what they do next.

Free to draft • The letter is yours either way

Disclaimer: NoReply is an independent consumer advocacy platform. We are not affiliated with, endorsed by, or connected to Amazon or any of the companies listed on this site. Where an address is marked verified, we read it on Amazon’s own site or a complaint sent to it arrived. Addresses marked not verified have not been checked, and ones marked bounced do not reach Amazon. This page is for informational purposes only and does not constitute legal advice.